A track-order page lets shoppers check shipment updates themselves, so you can add tracking without creating more support work. To track my order page to your website, you simply need one clear place for customers to check.
When that information is hard to find, shoppers often email support for updates they could easily check themselves. Those messages may seem small individually, but they quickly become a steady stream of preventable support requests.
You have three practical ways to add tracking: Shopify’s native option, an order tracking widget, or a dedicated app. Each works a little differently, so we’ll look at setup, control, branding, and customer experience.
Let’s start with Shopify’s built-in option, because it is the simplest place to begin.
What Is a “Track My Order” Page, and Why Shoppers Expect One?
A track-my-order page is a dedicated website page where customers can check shipment status, delivery updates, and order progress themselves. That visibility gives shoppers a simple self-service option when they want reassurance about where their purchase is.
Recent research shows that order tracking remains a high-priority part of the ecommerce experience.
- 51% of U.S. shoppers surveyed by Baymard in 2026 ranked checking order status or delivery tracking among their most important ecommerce account features.
- 67% of ecommerce sites tested by Baymard failed to consistently provide key order-tracking details, creating unnecessary friction for shoppers.
- Almost 3 in 10 shoppers have deliveries sent directly to out-of-home locations, making delivery journeys less predictable for customers.
These findings still point to the same practical need: make order status easy to find, then choose the right way to provide it.
3 Ways to Add a Track Order Page to Your Website
There are three practical routes: Shopify’s native option, an embedded widget, or a dedicated tracking app. The right choice depends on your store size, customer needs, and how much control you want.
For a basic track order page Shopify setup, the native option is usually enough, while larger stores may need more control.
| Method | Best for | Setup time | Cost | Limitation |
| Shopify’s native order status page | Newer stores | Minutes | Included with Shopify | Limited tracking experience |
| Embedded order tracking widget | Stores with an existing page | 10–20 minutes | Free–paid | Depends on provider |
| Dedicated branded tracking page/app | Growing stores | 15–30 minutes | Usually paid | Ongoing app dependency |
The next sections show exactly how to set up each option, starting with Shopify’s built-in order status page.
Method 1 — Turn On Shopify’s Built-In Order Status Page
Yes, Shopify has a built-in order status page at the end of checkout, accessible through Settings > Checkout.
It is included with Shopify and requires no tracking app for its basic order-status experience.
- Go to your Shopify admin and open Settings > Checkout from the left-hand navigation.
- Find the Configurations section, then click Edit beside your active checkout configuration.
- Open the page selector and choose Order status to preview the customer-facing tracking page.
- Use the Settings controls to adjust branding, including your logo, colors, fonts, and background appearance.
- Review the page on desktop and mobile, then save your changes before leaving the editor.
What the Native Page Can Show
- The native page can display shipment updates when Shopify receives tracking information from a supported carrier.
- For unsupported carriers, Shopify can show the tracking number with a link instead of live carrier scan updates.
Where Customers Find It
The page is mainly reached through Shopify’s order confirmation and shipping notifications after customers place an order. It is not automatically added to your store’s main navigation, so shoppers may not find it independently.
If you want tracking visible without relying on checkout emails, an embedded widget is the next option.
Method 2 — Embed an Order Tracking Widget on a Page You Have
An order tracking widget is a small, embeddable lookup box that shows shipment updates within an existing store page.
Instead of creating another destination, you can place it on a Returns page, FAQ page, Contact page, or footer. Shopify supports app blocks in compatible themes, letting merchants place, reposition, preview, and customize installed app functionality.
- Install a tracking app that provides an app block or widget compatible with your Shopify theme.
- Open Online Store, choose your current theme, and enter the Shopify theme editor from your admin.
- Open the target page template and choose the section where customers should find the tracking box.
- Click Add block, select the installed app, then adjust its available settings for placement and display.
- Save the theme and preview the page on desktop and mobile before publishing the change.
A widget works well for stores that want tracking available without giving it a separate page or navigation slot.
For stores that want full control over branding and a page of their own, the dedicated method goes further.
Method 3 — Build a Dedicated Branded Track-Order Page
A dedicated branded tracking page gives shoppers one place to track orders directly on your Shopify store. It runs on your store’s own URL, while tracking details sync automatically from the orders you already fulfil.
You can control the page title, subtitle, brand colour, logo, and custom header or footer HTML. ParcelTracking provides a practical example through its branded Shopify tracking page.
Set up the page
- Install the app: Add ParcelTracking from the Shopify App Store and follow the guided setup in your Shopify admin.
- Sync your orders: Let the app use the Shopify orders you already fulfil, without manually uploading them.
- Customize the page: Set your page title, subtitle, logo, brand colour, and optional header or footer HTML.
- Configure the experience: Set the available tracking options according to your app configuration and customer journey.
- Add navigation links: Use the one-click option to place the tracking page in your header and footer menus.
- Test before publishing: Enter a real tracking number into the built-in lookup tool and review the live status and timeline.
A useful capability for seasonal stores
| Capability | How it helps |
| Multiple tracking pages | Separate experiences for different customer journeys |
| Up to five pages | Keep several tracking experiences ready |
| Choose the live page | Switch between seasonal tracking experiences |
Some tools, including ParcelTracking, support up to five tracking pages and let you choose which one stays live.
That gives you room to prepare separate pages for standard traffic, holiday campaigns, or other seasonal customer journeys.
Once your page is ready, the checklist below helps confirm that shoppers can actually find useful tracking information.
What Every Good Order Tracking Page Needs (Checklist)?
Regardless of the method you choose, every tracking page needs the same core elements to answer questions before they become support tickets.
Check your page against this list:
- Order number or email lookup
- Live carrier status updates
- Estimated delivery date
- Origin and destination details
- Complete shipment event timeline
- Clear next step for late deliveries
- Mobile-responsive tracking layout
- Support link for real exceptions
A missing delivery-date estimate is a common reason shoppers still contact support after tracking becomes available.
“Shipped” tells customers their order moved, but an arrival estimate answers the question they actually need answered.
A delivery date estimate can also help merchants set clearer expectations before customers start checking repeatedly.
Good tracking should tell shoppers more than a blank screen or vague status ever can. When that information is missing, here’s what “no tracking information found” actually means and when it deserves attention: No Tracking Information Found: What It Means for Your Package.
Do You Need a Shopify Order Tracking App?
Do you need only a tracking page, or a Shopify order tracking app too?
A tracking page is the customer-facing screen, while an app powers that page using carrier tracking data behind it.
Most stores need both functions, and one dedicated tool can handle them together without adding separate systems.
Use This Quick Decision Test
| Question to ask yourself | Native/DIY is enough | You need a dedicated app |
| How many orders do you ship? | Lower monthly volume | Hundreds each month |
| How many carriers do you use? | One or two | Several carriers |
| Do customers track across carriers? | Not often | Frequently |
| Are WISMO emails recurring? | Occasional questions | Regular support requests |
The Practical Rule of Thumb: Most merchants start outgrowing DIY tracking when they ship more than a couple hundred orders monthly across several carriers. That is not a strict cutoff, because carrier mix, support volume, and fulfillment complexity matter too.
The next step is making sure your tracking page is easy for shoppers to find and use.
Add the Tracking Page to Your Store Navigation
A tracking page that is not linked anywhere remains invisible to shoppers, so adding it to navigation is essential.
Shopify currently manages store navigation through Content > Menus, where you can edit your main and footer menus.
- Go to your Shopify admin and open Content > Menus to manage your store navigation.
- Select the menu you want to edit, such as your main or footer menu.
- Click Add menu item, then select the tracking page or paste its destination link.
- Name the link something shoppers recognize, such as Track My Order, rather than something clever.
- Save the menu, then preview your live store and test the tracking link yourself.
Shopify recommends selecting an existing page directly when possible, helping prevent broken links caused by manually entered URLs. Many merchants place the link in both header and footer navigation, because shoppers look in different places across devices.
A visible tracking link is only useful when the page answers delivery questions clearly, which brings us to the most important page elements.
Mistakes That Turn a Tracking Page Into More Support Tickets
A tracking page can increase support volume when shoppers cannot find useful, current information about their shipment status.
These are the most common ways that happens:
- Only Showing “Shipped”: Without live carrier details, shoppers may assume tracking has stopped working and contact support.
- Burying the Tracking Link: A tracking page hidden inside a submenu is easy to miss, especially when shoppers already expect quick answers.
- Displaying Delayed Tracking Data: When carrier scans appear a day late, shoppers may lose confidence and stop trusting the tracking page entirely.
- Missing a Clear Escalation Path: Lost, damaged, or customs-held shipments still need support, so link affected shoppers to the right help channel. A customs delay checker can also help with customs-specific questions.
Fixing these four issues does more to cut support volume than adding the tracking page in the first place.
A quiet tracking page does not always mean the parcel has stopped moving. For the usual reasons tracking goes quiet, see Why Is My Tracking Number Not Updating? 7 Reasons.
How to Tell If Your Tracking Page Is Working?
The clearest sign your tracking page works is fewer “where is my order” emails and chats within the following weeks.
Do not rely on general feedback alone; compare a few simple numbers before and after launch.
| What to track | What to compare | What it tells you |
| WISMO baseline | Two weeks before launch | Your starting support volume |
| WISMO after launch | Two to four weeks after | Whether support demand changed |
| Tracking-page visits | Visits versus orders shipped | Whether shoppers are finding the page |
| Email click-throughs | Shipping-email clicks to tracking | Whether emails drive tracking visits |
A low tracking-page visit rate does not mean shoppers no longer need tracking information.
It usually points to a visibility problem, especially when the page is difficult to find from navigation or emails.
What a Healthy Result Looks Like
A meaningful reduction in support volume during the first month is a reasonable early signal. If support volume stays flat, check page visibility and live-status details before changing the overall approach.
Those two issues often explain why a tracking page exists but still fails to prevent repetitive customer questions.
Give Your Shopify Store a Tracking Home With ParcelTracking

Your customers want one clear place to check an order, not another reason to search their inbox or contact support. ParcelTracking gives Shopify merchants a branded tracking page on their own store, with live status across 3,000+ carriers worldwide.
With ParcelTracking, you can:
- Create a branded tracking page that feels like part of your Shopify store.
- Sync tracking from the orders you already fulfil.
- Test real tracking numbers before publishing, using the built-in lookup tool.
- Add tracking to your navigation so customers can find it before contacting support.
- Create multiple tracking pages for different campaigns, seasons, or order types.
- Test tracking before publishing so the customer experience works as expected.
Ready to give “Where is my order?” fewer reasons to land in your inbox?
Explore ParcelTracking for Shopify →
Final Thoughts
The native option suits stores validating demand, while widgets add lightweight visibility without creating another dedicated destination. A branded tracking page makes more sense once WISMO-style emails become a real cost, so choose based on today’s order volume.
Curious what your own branded tracking page could look like?
See ParcelTracking’s Shopify tracking page
FAQs
- Does Shopify have a built-in order tracking page?
Yes, Shopify includes a native order status page as part of its checkout experience. It can display shipment updates when Shopify receives tracking information from supported carriers.
- How do I add a track-my-order page without installing an app?
You can use Shopify’s native order status page without adding a separate tracking app. Customize its available branding settings through the checkout editor, then direct shoppers there through your store communications.
- What’s the difference between an order status page and an order tracking page?
An order status page is Shopify’s built-in customer view, while a tracking page is a broader customer-facing tracking destination. Dedicated tracking pages can provide more control over branding, navigation, and lookup options.
- Can I embed an order tracking widget on an existing page instead of creating a new one?
Yes, you can place an order tracking widget inside an existing Shopify page when your chosen app supports app blocks. This approach works well for Returns, Contact, FAQ, or other pages already visited by customers.
- Do customers need a Shopify account to track their order?
Customers can use order-number or tracking-number lookup when those options are provided on the tracking page. This lets shoppers access shipment information without making account access the focus of the tracking experience.
- How do I add the tracking page to my store’s navigation menu?
Add the tracking page as a menu item through Shopify’s Content > Menus area. Choose your main or footer menu, use a recognizable label, save the changes, and test the link.
- Is a branded tracking page better than linking customers to the carrier’s own site?
A branded tracking page keeps customers within your store while presenting shipment information through your own customer experience. Linking directly to a carrier can send shoppers away from your store before they finish checking their order.
- How do I know if my tracking page is actually reducing support tickets?
Compare WISMO-style support volume before launching the page with results from the following two to four weeks. Also review tracking-page visits and shipping-email click-throughs to identify whether customers are finding the page.
Waiting on a parcel?
Paste the tracking number and see where it is — any carrier, one timeline.